Single vs. Multiple Textbox Event Creation Experiment
Recently at Twegather we have started thinking about optimizing the event creation process. I recently wrapped up an experiment (A/B) involving the event creation inputs on the front page. I was interested in seeing how users perform when changing to a single textbox input. This is a sneak peek at what's to come for Twegather.
Here are the slides from my experiment presentation and the research paper.
Paper:
Slides:
